Bands are constantly trying to innovate and experiment with new concepts to improve their product.
Nine Inch Nails announced a 2018 tour called Cold And Black And Infinite (no Canadian dates? brutal). In an attempt to beat the scalper bots, the only way to buy tickets is in-person at the box-office.
Tickets for most shows will go on sale on May 19th at the venue’s box-office (May 20th for the Red Rocks show).
The band writes; “You may actually encounter other actual human beings with similar interests likely wearing black clothing during the process and potentially interact with them.”
I think for some people, that might invoke a warm nostalgia for a bygone era of standing in lines. For the rest of us in Canada, we’ll be buying the tickets from a scalper online anyway.
A few fans have pointed out there are some challenges to this method. I believe that is correct. Battling scalper bots is a hard. It might take some more tinkering to find that happy middle where fans can have access to their favourite bands, convenience, and the bands make money.
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